March 2, 2021

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Travel Finishes First

Information demonstrates huge financial raise for Tampa in the course of Super Bowl

3 min read

Tampa’s lodge income for the weekend of Feb. 7 totaled $14.2 million, a soar of 166 % yr-around-12 months

Tampa Bay was the major winner of Super Bowl LV.

And, I am not conversing about the Buccaneers.

Early figures from Pay a visit to Tampa Bay and the Tampa Bay Sports activities Commission display the Tampa region scored a substantial economic enhance with the NFL’s large match in town, even with the host Buccaneers in the game. 

It’s just the spark the tourism field wanted.

Super Bowl LV weekend bumped Hillsborough County’s lodge occupancy to 92.1 percent, in accordance to Visit Tampa Bay’s analysis. That defeat the prior complete from 2009, at 84.7 percent, when the Tampa space previous hosted Super Bowl XLIII.

In new months, fueled by the pandemic, resort room occupancy was about 50 per cent, according to Rob Higgins, the president and CEO of the Tampa Bay Super Bowl LV host committee.

“The desire, for previous weekends, was about 41,000 home evenings,” Higgins said. “Super Bowl weekend, it was close to 67,000 as component of it…the stats you start to see shaping up from a monetary effects standpoint are genuinely potent.”

The pre-Tremendous Bowl space fee was close to $102. For the duration of the major-game weekend, that nearly tripled, to $300.

On Feb. 6, the day prior to Super Bowl LV, occupancy price topped out at 93.8 per cent, and $7.2 million in full revenue.

Overall, Hillsborough County lodges for the weekend of Feb. 6-7 pocketed a full of $14.29 million in revenue, a jump of 166 percent 12 months-about-yr, and that month – February 2020 – was previously the second-ideal resort earnings thirty day period in county’s history.

“This preliminary facts highlights only the effects to the lodge sector and not the entire financial effects, but it does converse to the tough operate and resilience of this place and all of those people companions involved,” Santiago C. Corrada, president and CEO of Pay a visit to Tampa Bay, reported in a launch. 

“We ended up handed several unique challenges, but our group came jointly and in the end proved that even with much more resort inventory, a hometown group and a pandemic, this vacation spot was poised to host one of the most memorable, impactful video games at a critical time in our historical past. We could not be prouder of how our neighborhood rallied to pull this off.”

Air vacation to Tampa noticed a bump from the massive game as well, with lovers pouring in to Tampa Bay to have interaction with the Super Bowl Knowledge together the city’s Riverwalk, along with Armature Works, Intercontinental Plaza and Bay Avenue, and Seminole Challenging Rock Hotel & Casino.

Check out Tampa Bay research shows the top website visitors from out of city were being from the Orlando, Kansas Metropolis, Miami, New York, Dallas and Atlanta spots.

Higgins notes airline travellers have been far more than double for the four-to-5 days close to Super Bowl weekend, when compared to latest months all through the pandemic.

“You can discussion a whole lot of factors, but these are indisputable variables,” Higgins claimed. “If any individual travels listed here, will come below, stays for a handful of times and then leaves, they’re surely investing income in our group. To know what they have performed from a lodge paying out standpoint is large.”

A single extra metric Higgins is ready for is the media value of getting the most important sporting occasion in the globe in Tampa Bay’s yard. From the Tampa Riverwalk, to St. Pete Beach and places in in between, the very best of the area was on display for everybody to see.

“What we evaluate is the broadcast mentions, mentions in content articles, print, on the radio, the website and social media intelligent to fully grasp how a great deal our community’s name and story is getting out there,” Higgins stated.

For far more on the effect of Tremendous Bowl LV on Tampa Bay and our odds of landing a future Super Bowl, test out the final episode of the Tampa Bay 55 podcast, hosted by 10 Tampa Bay’s Ryan Bass and featuring Higgins.

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