Why golf club-maker Callaway is going absent from the fairway

With a report variety of new golfers teeing off in 2020, Callaway, the maker of golf balls, golf equipment, baggage and apparel, has been thriving.

Callaway announced in May well initially-quarter web earnings of $652 million, a 47% enhance from a 12 months earlier.

“Callaway pre-Covid was by now the amount 1 brand in sticks, I simply call it, which is putters, motorists and irons,” explained Jefferies analyst Randy Konik. “They were outpacing marketplace expansion and they had been also variety two in balls powering Titleist.”

Callaway has created moves off the fairway as properly. In March, the firm concluded its merger with golf amusement business Topgolf, which combines digital driving ranges with foods and cocktails.

“This is a transformative merger. It generates an entity that does not actually replicate just about anything that at the moment exists, with the chief in golfing products merging with the leader in golfing entertainment,” explained Callaway CEO Chip Brewer.

Previous calendar year, nearly 37 million gamers teed off at a golf system or participated in an off-study course activity like a driving vary. Almost a third of the U.S. population viewed, examine about or performed golfing in 2020.

But with movie theaters, journey and live shows expected to rebound, will golf club-makers like Callaway and its rival Acushnet be equipped to sustain their momentum?

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Karen J. Simmons

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