The Biggest Travel Agency Myths and How to Combat Them

There are lots of myths and rumors about vacation these times, especially about the job of the journey advisor (and why tourists must use them). People today like to say that there is no more time a use for vacation advisors and that it really is an quick endeavor to system a vacation on your own—the Web has wiped absent the require for advisors who just guide tickets and motels.

Not so! Any traveler with a journey on the guides through the pandemic probable is aware the value of skilled journey planning these times and why travel advisors are so important to the trip encounter.


Right here are 4 of the most significant travel agency myths and how vacation advisors can beat them in gross sales pitches to prospective shoppers:

Journey Advisors Are a Relic of the Past

“Old school” and “outdated” are terms that wrongly explain the role of the journey advisor in this age. Travel advisors have realized to adapt with switching occasions and are a lot more adept than at any time at booking the vacations travelers want to get most.

In reality, vacation advisor providers are desired now a lot more than ever, primarily with the switching foreseeable future of the journey market.

Assistance for journey advisors: Your solutions are not relics of the previous. You are the professional in each and every group of journey, providing knowledge for your clientele that a easy Google research are not able to. Feel of your solutions far more as “adventure advice”, guiding customers through every single change of their booking journey. Use this language even though communicating with opportunity purchasers to express the value of your services.

Each Journey Advisor Is the Same

Another falsehood. There’s a travel advisor for every single variety of vacation and, these days, quite a few advisors focus and develop into experts in distinct kinds of journey in purchase to differentiate on their own.

Just like a client, there is no “one sizing fits all” for a travel advisor. That is why it’s significant to pair a shopper with a travel advisor who specializes in their unique holiday.

Guidance for travel advisors: Take steps to differentiate your journey business. What booking types are you most common with? Enable this be the emphasis of your business and make it known to your potential clients—you’ll discover your consumer matches in no time.

It is Cheaper and A lot quicker to Strategy It Myself

Undoubtedly a myth. Travel advisors have the higher hand when it will come to finding the most effective discounts for any unique variety of vacation. Their affiliations with journey networks, credentials and certifications permit them to strategy aspiration holidays for shoppers in their spending budget. Scheduling with a journey advisor is certainly priceless.

Suggestions for travel advisors: This is the perfect time to convey your abilities! Demonstrate to your client what credentials you have and the discounts they will get by reserving through you vs. by on their own. Whilst know-how may possibly lend a hand to clientele reserving by themselves, your skills is invaluable.

A family working with a travel advisor&#13
A loved ones doing the job with a vacation advisor. (photo through South_agency / getty visuals)

Purchasers Have Little to No Control Over Their Trip

This is untrue. Clients of travel advisors can be as fingers-on or as arms-off as they want.

If a shopper has a particular eyesight in brain, it’s the journey advisors’ task to see that appear to entire fruition. The level of how much a buyer would like to be associated with their holiday vacation arranging is absolutely up to them.

Information for travel advisors: Be absolutely sure to capture your client’s eyesight of the reserving experience from day one of conversation. Have them rate the level of their involvement needs from 1 to 10 and system their journey accordingly.

For much more assistance on this subject or to learn more about performing with Avoya Vacation, check out or get in touch with 1-888-425-6078.

Karen J. Simmons

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