The state of online travel agencies

The on the internet journey current market is envisioned to grow 18% in 2022 to $76.7 billion, a determine just shy of 2019 gross bookings, new analysis from Phocuswright reveals.

According to the U.S. Online Travel Company Industry Report 2021-2025, OTA gross bookings are on keep track of to surpass pre-pandemic amounts in 2023, however global travel will continue on to recover slower than domestic.

For 2021, OTAs sent $65.2 in gross bookings, reaching 82% of pre-pandemic stages. General, OTAs accounted for 24% of gross bookings in the United States in 2021, up from a 20% share in 2020.

Phocuswright’s investigate reveals that for the U.S. core OTA business enterprise (excluding Vrbo and Egencia), Expedia and Reserving collectively accounted for approximately 93% of the OTA leisure and unmanaged travel business enterprise industry in 2021.

Globally, Expedia documented gross bookings of 67% and Reserving 79% when compared to 2019 levels. In comparison to 2020, Expedia nearly doubled its international gross bookings in 2021, when Reserving more than doubled its 2020 figure.

Elsewhere, smaller sized OTAs including CheaOair, Hopper and HotelTonight collectively rose 60% in 2021 from 2020.

OTA vs. supplier-direct

In 2021, OTAs regained share of the total on the internet market place, soaring from 35% to 37%. Having said that, provider sites managed their the greater part stake in the U.S. online journey marketplace, with a 63% share of on line gross bookings.

The resort phase remains the only one particular where by OTAs continue to outrun supplier internet websites, although not by a lot. In 2021, OTAs accounted for 52% of the hotel on the net current market, but share is predicted to drop to 48% in 2025.

For air and motor vehicle rentals, however supplier sites are the favored scheduling channel, OTAs gained share in the two segments, with online air gross bookings capturing 20% in 2021 when compared to 19% in 2020, and car or truck rentals at 35%, up from 32% in 2020.


In accordance to Phocuswright, cell has been a pandemic-period winner, endorsing safer and seamless vacation, and OTAs are paying out extra notice to their applications.

In 2021, the greater part of Booking’s cellular space evenings transacted by its application, even though competitor Expedia has expressed its intentions of getting an app-to start with firm.

Over and above a person-time booking interactions, OTAs are viewing applications as a way to foster consumer retention and ongoing engagement.

Much more than fifty percent (51%) of OTA gross bookings had been transacted via mobile in 2021, 10% much more than pre-pandemic cellular share.

“Mobile will continue on to acquire share in the yrs to appear as OTAs improve and devote in their mobile solution, nevertheless at a slower level than at the pandemic’s onset,” the Phocuswright report states.

“As vacation normalizes, desktop will recapture some share missing to cell considering that the purchaser and item blend will be greater aligned to desktop bookings (e.g., a lot more global journey, more time journeys and air travel).”

For additional insights on the OTA sector, download the comprehensive analyze in this article.

Karen J. Simmons

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